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Ohio Division of Travel and Tourism Hires Multicultural Marketing Firm
COLUMBUS, Ohio - The Division of Travel and Tourism today announced the hiring of DAR Public Relations, Inc., a Cleveland-based marketing firm, to conduct a multicultural tourism marketing effort. The 18-month contract will include educating the Division on the scope and potential of the market, developing a strategic plan and executing tourism-related public relations, Web site and advertising campaigns within the African American, Hispanic and Asian communities.
Based in its response to the Division's request for proposal for multicultural tourism marketing, DAR Public Relations, Inc. was selected from the field of candidates because of its strong presence within the targeted communities, strength of experience within the multicultural consumer marketing arena and background in working on state government projects.
"We are absolutely thrilled to partner with DAR Public Relations, Inc. and to begin this exciting and important marketing effort," said Claudia Vecchio, state tourism director. "While we have made strides toward reaching a diverse audience, we realize our efforts need to be enhanced to be effective. This is the agency that can help us better reach that audience."
"We are pleased that DAR Public Relations, Inc. has been selected as the marketing agency to partner with the Division of Travel and Tourism on its outreach to African Americans, Hispanics and Asians. We applaud the state of Ohio for having the foresight to recognize the value of multicultural marketing and look forward to showcasing the numerous Ohio attractions, destinations and events of interest to ethnic audiences. DAR will leverage its extensive knowledge base and significant multicultural relationships statewide to position Ohio as a leader in multicultural tourism marketing," said Dannette A. Render, president, DAR Public Relations, Inc.
The DAR contract with the Division of Travel and Tourism began November 9, 2005 and extends through June 30, 2007. The total budget for this contract is $350,000.
The Ohio Division of Travel and Tourism is housed within the State of Ohio Department of Development. The Division's mission is to enhance the economic health of Ohio through marketing the state's unique travel and tourism experiences under the brand, Ohio...So much to Discover!
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